01The challenge
Xtreet is a platform licensed by the California DMV that lets drivers manage services online like registration renewal, title transfers, or plate replacement. They handle more than 120 requests a day and have over 30,000 regular users.
When I started working with them, they had no CRM or automated communication system. Website transactions weren't connected to any sales tracking tool, emails were handled manually, and there was no system to track the user lifecycle or trigger communications based on what each customer did or didn't do. Given the volume of operations they handle, this meant lost opportunities, no visibility into sales, and a support team overwhelmed with repetitive tasks.
02What I did
01
Integration with their internal system
I connected their web platform to HubSpot so every transaction (purchase, renewal, title transfer) is automatically reflected as a Deal. This gave them, for the first time, a complete, real-time view of all their sales.
02
Automated communication system
I designed and implemented four completely different email sequences based on transaction type and user stage: new registrations, replacements, title transfers, and a retention sequence for inactive users or those approaching their renewal date. In total, I built around 60 different emails that go out automatically based on each user's behavior.
03
Proactive retention
I set up a specific sequence that triggers when a user hasn't made a purchase in over a year, or when their renewal date is about to expire. This turned a process that didn't exist before into an active customer-recovery channel.
04
Integrated support team
I configured Service Hub so the customer support team works directly from HubSpot, with full visibility into each user's history and transactions.
03Results
Xtreet went from having no tracking or automated communication system at all to running a professional CRM that connects sales, marketing, and support on a single platform. Today they use HubSpot to track sales, analyze metrics, and manage all communication with their users automatically.